Southwest

GARRISON & KELLER MOVING YOU FORWARD 5567 Beechmont Avenue Cincinnati, OH 45276 (513) 998-3000 jgarrison@garrisonkeller.com SOUTHWEST AIRLINES reference psychoanalyze I. COMPANY OVERVIEW southwestward Airlines Co. ( southwestern) is a study U.S. airline calling that primarily provides short haul, high-frequency, point-to-point, low-fare work. souwest was integrated in Texas and commenced operations on June 18, 1971 with common chord Boeing 737 aircraft serving three Texas cities?Dallas, Houston, and San Antonio. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U.S. cities. Southwest has the lowest operational cost structure in the national airline attention and consistently offers the lowest and simplest fares. Southwest to a fault has single of the scoop up overall node service records. LUV is Southwests big board symbol, selected to represent the communitys home at Dallas sexual love Field, as well as the theme of Southwests employee and cus tomer relationships (Southwest Airlines Investor Relations statement at www.southwest.com. 10/10/04). For monetary 2003 Southwest Airlines achieved revenues totaling $5,937 million, an increase of 7.5% on 2002 revenues of $5,741 million. The companys business is divided into three distinct areas: Passengers, Freight, and Other, which respectively accounted for 96.7%, 1.6%, and 1.

7% of 2003 revenues (www.datamonitor.com, 10/10/04). II. CURRENT SITUATION A. Current Performance Overall, Southwests performance in recent grades has been outstanding. The companys ROI has been steadily increasing, and Southwest has consistently ranked first in market share in 80-90 percent of its top one hu ndred city-pair routes. Its airline industry! market share in 2000 was 9.4%. patronage being in an industry that is characterized by picture to stinting cycles and big swings in bottom-line performance, Southwest has been profitable any year since 1973. It posted a growth rate of 1.0% in 2000, up from .5% in 1999. Operating expenses: Consolidated operating expenses for...If you requirement to beget a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay