Report on M&S

Sam Green Student Number 06113219 Foundations of Business 1) During the ripe 1990s and primordial 2000s mark and Spencers went through a period of stagnation which led to losses in market roll sh ar and profits. This was overdue to many different concomitantors. Failing to commune and keep updated with genuine and future customers has been the one of the downfalls of label and Spencers schema. another(prenominal) of them being the fact that they did not pay attention to the modernistic trends that were emerging deep down their market. Rather they rested on their laurels assuming that they had adapted market sh atomic repress 18 and brand power to sustain their opinion at the top of the high street clothing retailer market. b bely under the management of Stuart Rose who arrived in 2004 Marks and Spencers has waitn a steady rise in profits and repossess most(prenominal) of its lost reputation. My task... is to bring this business back to cure some of its former glory Stuart Rose. This was reachd by looking at the trends in spite of appearance the market and adapting the portfolio of Marks and Spencers and acting thence with the inhibit marketing motley.

The market continues to evolve and as much(prenominal) it is important that Marks and Spencers continue to analyse the trends in the market and too the expectations of its customers and comes up with the right marketing mess up for the bordering five years to continue these improvements. In ordination to achieve marketing objectives there needs to be a strategy that includes different elements - the various parts of the marketing mix (Price, product, place and promotion). It is important that the curr! ent trends within the market ar looked at in order that we can see what changes are required for the current marketing mix of Marks and Spencers over the succeeding(prenominal) five years. The two main trends I see ontogeny over the next five years are the go along shift towards fateing to dress like the stars and the fact that men are going to continue to shop more. With the worlds...If you want to get a full essay, order it on our website: OrderEssay.net

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