Lowes Marketing Mix

Marketing prance Lowes Companies MKT/421 Marketing April 12, 2012 Marketing Mix Lowes was founded in 1946; Lowes has developed from a short hardwargon strain to the second leading home improvement retailer oecumenical and the 7th largest retailer in the United States (Lowes History, 2012). Lowes runs more than 1,745 stores in the United States, Canada, and Mexico. In 2011, Lowes authoritative numerous distinguished industry awards, including number 50 on the Fortune 500 list, and three- time winner of the push sense datum Excellence Award in sell (Lowes, 2012). Lowes sells a wide-range of home improvement products in its large, wargonhouse-style stores ranging from appliances to tools, paint, lumber, and nursery products. Lowes stocks 40,000 products in 16 categories (Lowes, 2012). Besides the products on clear they also purport hundreds of products by special order stomaching. Lowes also offers initiation operate for some of their products as well. They offer installation services to more than 40 products. Examples of their installation products be appliances, bath, kitchen, plumbing, flooring, windows, doors, window treatments, lighting, and insulation among others (Lowes 2012). The installation service targets conglomerate customers. Customers in the older group and also people who are not DIY (do- it- yourselfers) as well as women and people on the go, which have no time. Lowes carries numerous crosss in individually product groups recomm exterminateing a variety of price points for customers. For instance, in the appliance group Lowes stocks a lower-end brand named Tappan. In this brand the price for appliances are more affordable for customer quite an than a high- end brand. A good example, Lowes stocks a dish washer do by Tappan that sells for $229 and also sells a dishwasher made by Kitchen-Aid for $1,349 (Lowes website, 2012). This tactic t argets miscellaneous customers. Furthermore! , Lowes has taking their pricing...If you want to get a dependable essay, order it on our website: OrderEssay.net

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