Lipton Tea Case Study

Executive Summary This diverse media plan is anticipated to grasp erupt to Lipton afternoon afternoon teatime leaftime current slant enamour market and help Lipton tea to remerge back into the new(a) age group market, which include some(prenominal) male and female, ages 18-39. The campaigns mediums pull up stakes focus principally on print Ads. Most of the research found points to the confidence of flaccid drinks and coffee in the young generation market. With Lipton tea having difficulties staying in this market since the1990s, their main competition impart be soft drinks Company as coke-cola and a nonher famous tea producer Nestle. The find oneself audiences for this media plan are young consumers who apply to non-traditional media. The productive portion of this plan will cater towards the traditional thought process of tea drinking habits. It will bring Lipton tea to their take aim of superior quality. In order to successfully reach our target market, ou r main focus for promotion will be adjoin print ads only, full color page inset in magazines as(Magazine name) Situation Analysis Industry background The Unilever first is one of the worlds leading suppliers of fast-moving consumer goods. Their Lipton brand is a leader in the US market, besides having a probatory global presence.

For over a century, Lipton has been dominating the world tea market with the companys tea-based drinks including leaf tea, infusions and ready-to-drink tea. As Lipton is a part of the Unilever global consortium, the company ensures that its tea producing farms do not only yield high-quality product but also appreciate and improve the natural environ ment and livelihood of workers and local com! munities. In 2005, the tea industry reached the $1.7 billion category and it is expected to transport growing indefinitely. Market analysts believe the tea industry will continue to boom and is not expected to reach meretriciousness level in the near future. The favorable movement in the tea industry can be attributed to two...If you want to get a full essay, order it on our website: OrderEssay.net

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