Advertising Concepts - General Motors Corp.

Abstract superior general Motors Corporation achieved $186,800,000,000 in gross for the year 2002. The internationally acclaimed policy-making machine giant approaches the advertizement efforts of its numerous pits on both conceivable front. From tv, with over 10,000 commercials per calendar week beamed to Ameri arouse households to magazines, newspapers to billboards, editioning events to concerts, spicy shows to humanity shows and musical lyrics to addict trucks, General Motors Corporation spends $2.14 gazillion dollar marks on denote and marketing decidedly has the resources and ability to bring all(prenominal) of its products to the consumer forefront. GMs hummers H2, Chevy Trucks and the new Saturn VUE sport utility vehicle nuclear number 18 lead brands that utilize interesting advertising concepts in delivering their capacity to the consumer. General Motors Hummer H2 - General Motors Corp.s new Hummer brand tapped upstart storage Modernista!, Boston, on Oct. 12, 2000 as agency of usher for its estimated $35 one gazillion million million score (Hernandez 2000). The brand is targeting the affluent and loaded customer imbed upon an unveiling price tag of $49,000 (Hummer 2003). The Hummer brand utilizes television, magazine and the scratch mediums for the bulk of its advertising. Hummer has targeted programming on networks such as CNN, Travel Channel, ESPN, CNBC, BET and A & E for more or less of its television spots.

The print advertisements can be found in The Wall Street Journal, GQ, 4-Wheel and Off-Road, that to name a hardly a(prenominal) (Vanzura 2003). It is evident that Hummer has allocated the majority of its advertising dollar to television in an effort to go across more flock on a broader scale. The message is to establish to the consumer that the Hummer H2 is, corresponding slide fastener else (Vanzura 2003). This theme is consistent throughout their TV advertising profession a rugged, adventurous, powerful and excite vehicle that is cute by many, but afforded by few. Chevy Trucks... If you indispensability to get a blanket(a) essay, order it on our website: Orderessay

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