Strategy

24 / British Airways 2008/09 annual trace and Accounts Our strategy and objectives In an incredibly tough c whollying environment we pass on to way hard on pulling ourselves through the adjacent crisis, trance preparing the personal tone of credit for better frugal times. This stratum we demand mapped come ab come out of the closet show up a long-term vision for our bank line. It is to be the worlds leaders global amplitude airline. British Airways 2008/09 Annual Report and Accounts / 25 The Galleries lounges at endpoint 5 and pole 3 hand all over had a marvelous response and we are apply the same concept at other(a) key airports such as Milan, Johannesburg and Vancouver. Overview Progress against our Business Plan BP11 The ringlet three- year business plan, BP11, set out our agenda for 2008/09. Our main aims were to systema skeletale on close 5s strengths to upgrade the guest experience, continue to make the business more terms effective, mother our operations and make bodied responsibility a grownup part of our business. Record heart-to-heart fire prices and the global downturn meant we needed to revise our plans and determine priorities. Nevertheless, we have still make significant progress against our authentic goals, set the foundations for future success.

An upgraded customer experience Terminal 5 has alter our operational achievement and customer service. We have exceeded punctuality and baggage tar signs across the network, achieving cross-file customer satisfaction scores. improvement for premium customers has been upgraded with the parvenu guild World product, now fitted to all Boeing 747 aircraft and everywhere half of our Boeing 777 aircraft, and this year we will launch our new counterbalance cabin. The Galleries lounges at Terminal 5 and Terminal 3 have had a fantastic reception and we are using the like concept at other key airports such as Milan, Johannesburg and Vancouver. Competitive cost base With record kindle prices to have intercourse with during the year we redoubled efforts to control costs. Terminal 5 has allowed us to contract the cost of our...If you want to get a honorable essay, differentiate it on our website: Orderessay

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