Travel Marketing Tools, Part 3.

Introduction

Regardless of the type of business one operates, the necessity of a fast marketing strategy is essential to the growth and sustainability of the smart set. For the purposes of this course, the team selected 3 e-businesses providing travel packages, which consist of travelociy.com, orbitz.com, and vegas.com. This paper will discuss the vastness of developing an effective e-marketing strategy, as well as discriminate the node service provided by each of each of these sites.

E-Marketing Defined

What is e-marketing and how does it resist from traditional forms of marketing? Obviously, there has to be some correlation between the two platforms. General observation dictates that e-marketing would perhaps be the more challenging of the two, as it is the more impersonal approach. handed-down marketing appeals to the senses of the audience through look, feel, taste, texture, among other senses. However, an e-business must assert upon the ability to reach out beyond the limitations of a reminder and project the images and usability in such away, the customer will be moved to come back to the website multiple times. A stately definition if e-marketing is described below:

Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing goods and run to a target market over the Internet or through digital tools. (http://aede.osu.edu/programs/e-agbiz/pageglossary/main.



html)

Unfortunately, for some businesses, e-marketing is merely putting company brochures and materials on a website. However, Louis Columbus writes e-marketing isnt posting brochureware or doing en mass email blasts; its adding value to the visitors experience (http://www.samspublishing.com/articles/article.asp?p=20963& adenylic acid;seqNum=1).

E-Marketing Strategy

How does an e-business develop an e-marketing strategy that will be relevant to the customer? Clearly, requirement of the website is that it must be relevant and responsive to...customers (http://www.samspublishing.com/articles/article.asp?p=20963&seqNum=3). The following components will...

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