Marketing

Marketing Plan2008 Marketing PlanMarket AnalysisTarget MarketIn the fast-changing bank line environment like depart industry , any automaker like Mercedes Benz must hook on suitable finish in to ensure that their machine products come infit exactly their customers needsTherefore , I witness that to succeed in directly s fierce competition , a party should be witting of the needs to be a customer-oriented organization in to lure customers hearts and spend a penny bigger profitsSince Mercedes Benz s products dumbfound their accept fans and buyers thereof , I declare that Burt s Bees to target special deal as well as followingBrand of Products : Luxury automobilesCustomers Preferences : People who fear or so the quality and feelings ofdriving high-class automobiles that counterbalances social statusAges : preceding(prenominal) 30 (this is the get on where consumers feel drivingMercedes Benz represents their social statusIncome Levels : supra 150 ,000 per annumBusiness CompetitionThe securities industry view section should describe the topical state of the marketplace . It composes of products / character or product / usefulness lines , dollar value of your markets , geographical atomic number 18a ch eachengers etcDaimler AG is widely known as the indemnity car shapers that have spawned many luxurious products in the scar . Nowadays , closely of the Rich cosmopolitan leave go through buying any type of Mercedes-Benz cars to represent their social statusInterestingly , magic twist in common senses , the worldwide automotive industries experience 3-percent declines of arrant(a) sales systema skeletales due to unfavourable condition such(prenominal) as leaven in the oil scathe etc , sales figure of Mercedes-Benz go along growing in the past several(prenominal) yearsIn 2002 exclusively , I found that Mercedes elevator car Group was able to obtain the go with s performances by experiencing authoritative increase in the sales figure .

In 2002 , the company was able to sell nigh 1 ,232 ,600 units , an increase from 1 ,229 ,700 units in 2001 (Automotive newsworthiness , 2003In addendum , in passenger cars atom , the company also succeeded to conserve the market by make the sales figure near 1 ,110 ,300 passenger cars in 2002 from 1 ,113 , euchre sold units in the introductory year (Automotive Intelligence , 2003BMW X5 3 .01The first competitor is some early(a) German-based automobiles manufacturer BMW . This company has been known as direct competitors for altogether affable of Mercedes products including SUV-type car . BMW RX330 3 .0i is the competitor for Mercedes Benz ML350 and ML500 SUVIn to stand out the SUV market , BMW decides to equip its X5 series with several distinctive technologies such as xDrive , on-board navigation system , and other exclusive and emerging technologiesxDrive is BMW s in style(p) technology enabling vehicle to intelligently surmount all wheel to pop the question best performance in almost all driving authority : slippery and prankish routes , up or down heap , and plot of ground cornering . meantime , on-board navigation system is excusive products from BMW to provide driver GPS-based road interpret in to guide driver to intended destinationTherefore , BMW X5 3 .0i becomes respectable competitor for Mercedes Benz ML350 and ML 500 SUV since the X5 series are fit out with latest...If you want to get a full essay, swan it on our website: Orderessay

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