Kudler Fine Food’s Marketing Strategy and Tactics

Kudler Fine Foods is an upscale, foodie and specialty foods store located in the San Diego metropolitan area of California and is committed to providing its customers with the finest pick of the in truth best foods and wines so that each customers culinary visions can write out true. The stores consist of five departments.

• Fresh Bakery and Pastries

• Fresh Produce

• Fresh Meat & Seafood

• Condiments and Packaged Foods

• Cheeses and Specialty Dairy Products

The undercoater, Kathy Kudler is a love lifeate gourmet chef, who had to lead distances to find retributory the right ingredients for her recipes. This is one of the reasons Kathy Kudler had the initiative to open her own gourmet food shop; that would stock a wide selection of only the freshest, finest ingredients and the tools to accommodate these ingredients. The other reason is Kudler was the Vice-President of Marketing for a large defense contractor.



Tired of the travel and the pressures the corporate manhood can bring upon a person, Kudler envisioned an opportunity in a gourmet grocery store. This is partly because Kudler had a passion for gourmet cooking. Kudler would have to travel a distance for the ingredients for her meals and ideally, Kudler believed thither would be people like herself who did not want to travel a long distance to find the foods he or she enjoyed preparing (University of Phoenix, 2010).

So Kathy Kudler developed a business plan, found the financing and opened her first store in 1998 at the La Jolla location. The gourmet food store was an immediate success. It was so successful, two years later Kudler opened a befriend store in Del Mar and once again, in 2003 a third store in Encinitas. Today, Kudler is ready to open a fourth store. Since all stores are currently situated in a fashionable...

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