Entering International Markets

IntroductionInternational business requires that companies know their strengths, weaknesses, opportunities, and threats. In this paper, we will discuss this hebdomad?s simulation involving Trinezza, a motor motor scooter manufacturing business trying to enter the international food market. Also, we will answer the following questions: what would be the major elements in the SWOTT of Trinezza, what are some returnss deep companies have over smallercompanies when choosing a mode of entry strategy, and what factors should campaign a comp each to continue in, expand, or exit its chosen market.

SWOT ANALYSISStrengthsTrinezza has several strengths that will help their motorcycle comply in the international market. Trinezza?s product is strength itself because it is an stinting mode of transportation. The motor scooter has also proven to be a in truth reliable method of traveling. The motor scooter not only works well, but also looks cracking and has practical features. The technology of Trinezza?s motor scooter gives Trinezza an advantage over the scooters that are currently available in Sentonia.

WeaknessesTrinezza?s weaknesses include: flyspeck or no brand identification, little international experience, price, and lack of monetary resources. Trinezzas company, brand, and their product are almost unknown in the Sentonia market. Only one partner has any international business experience in Trinezza making it very inexperienced.



Lack of experience within the company to help shop a transition to international markets, could prove fatal if not careful. The price of Trinezza?s motor scooter is higher than the disputation in Sentonia which could make it difficult to sell. A lack of financial resources could also make it difficult in the international market due to bigger companies trying to edge into the same market.

OpportunitiesThe opportunities that Trinezza has in international business in Sentonia include: foreign competition, size of it of middle class (4 million), market trends, technology, and legislation. The foreign competition in Sentonia lacks the better...

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